Our Story

Welcome to Sassy Secret


We believe the beauty & the confidence of a woman is in her hair. We offer high quality hair products at different price points, to ensure all women, on any budget, are able to afford to look their very best.

Sassy Secret believes in Transparency. Value. Exceptional customer service Positive out look, and empowering.

Our passion: The beauty of a woman is in her hair. Our passion is to inspire women to unveil and enhance their God given beauty with gorgeous hair.

Our Story

Tate, Founder and CEO of Sassy Secret LLC., launched the company in September 2008. After graduating with a business degree from University of Missouri, Tate initially worked as a financial advisor in the corporate world. Her entrepreneurial spirit would soon inspire her to go into business for herself which had been her goal from a very young age. An avid lace wig and hair extension wearer herself, Tate felt a void in the online hair market for a reliable, customer orientated and knowledgeable hair store online.

Starting with an initial investment of a thousand dollars from her husband, Tate started her hair business with a small store on Ebay. She was has been able to grow her company from a small operation run from her spare bedroom & with in just a few years, to a well known popular online brand and one of the top visited ethnic hair websites online. She has been able to achieve this through her passion for excellence, creativity and her dedication to creating a superior customer experience

Why Sassy Secret Hair?

Sassy Secret is the trusted source for an exquisite selection of undetectable, high quality, Lace Wigs and Hair Extensions. We are truly dedicated to offering the most elegant and most beautiful selection of lace wig products and Accessories, while delivering excellent customer service. Whether you're a curious lace wig newbie, or a veteran lace wig wearer, you've come to the right place for sophisticated style, diverse collections and top quality Lace Wigs and Hair Extensions.

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Why are we here? To help you achieve your hair and beauty goals. We are here to serve you & to ensure that your experience is exceptional from start to finish.

The Sassy Secret Team

We Love Our Customers

Sassy Secret is customer centered. We truly believe the customer is king and do everything we can to en sure that everyone who shops at SassySecret.com has an exception experience from start to finish.

The love, feedback and responses we get from our customers, confirm that what we’re doing is working. We've helped women celebrate special occasions like wedding days, engagements, holidays with gorgeous hair.

With you we would not be here so thank you for supporting us, sharing our vision and most importantly, choosing Sassy Secret as you go to destination for your hair needs. As we look to the future and many years ahead, know with confidence that we will always be dedicated to providing you the ultimate hair products to enhance your life.

"Sassy Tress Lace Wigs are hands down the best quality full lace wigs I've ever purchased. The very first time I bought a lace wig from another site, I was not satisfied. They didn't have baby hairs and it just didn't look natural, and I spent about $600! I randomly came across the Sassy Tress website and once I saw the pictures I was convinced I'd be way more satisfied trying their products."

Jackie McCadney

"Cool, très bonne perruque, j'adore !!! Bonne écoute et très sérieux. Merci beaucoup." Catherine is wearing a 22" Virgin Hair custom order which she syled & colored herself. In the Center Catherine is wearing Sabrena 20" spanish wave (custom made)

Catherine Huby

"There are no words to describe how satisfied I am with the quality of Sassy Tress Lace Wigs and the customer service that is provided! The first time I purchased a lace wig, it was from another site and let me tell you, it was a disaster! The wig was of poor quality, didn't last long, and was wicked expensive! After searching the web I fell upon Sassy's website and immediately fell in love!"


The people that make it all happen

The Sassy Secret Team

Tate Arnone Founder & CEO
Mike Philip Co-Founder
Cheryl Warren Social Media Director
Michelle Cosper Customer Service
Rose Newland Public Relations Manager
Kaitie Hartman Digital Marketing
Carlos Eisenhour Customer Service & Shipping

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